O2ygen's blog

Un article par Simone Guzzardi de notre agence partenaire L45, édité par Oxygen & Partners. Quels sont les sujets les plus brûlants dans le monde des relations publiques ? Nous en…

Entretien paru dans le premier numéro du magazine adada offline, publié le 12 juin 2019. Claude Sauber, directeur associé chez binsfeld depuis 1997, possède plus de 25 ans d’expérience dans…

As previously inaccessible audiences become more reachable, and the internet penetrates all corners of the globe, many more brands and businesses are developing and implementing global strategies to reach new…

Remember the Thai cave rescue? True, much else has shaken and shocked the world since then. Nonetheless, let’s take the time to revisit the episode and shed a new light…

Dinner for One? De la bataille électorale, des campagnes électorales et de l'animal politique Le soleil brille haut dans le ciel, de la sueur perle sur le front. Le vent…

In industrialized countries, social media use is mostly homogenous and dominated by a small set of platforms. Due to various social and political circumstances, China has developed its own distinctive…

Fatal work-related accidents, contaminated foodstuff or large-scale data leaks are examples of what ‘crisis communications’ might make you think of from the top of your head. And yet, this niche…

As a business or institution, you will at some point have wondered what social media can add to your public relations. Indispensable for today’s communicators, yet ever-evolving in their scope…

Last autumn, LuxFLAG, the Luxembourg Finance Labelling Agency, did not only launch its new ‘climate finance label’ but also celebrated its 10th anniversary - congratulations! And in 2017, LuxFLAG will…

At the corporate and institutional levels, social media are still not taken as seriously as they deserve to be. This is partly for good reason.   After all, we are…